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Obama Still Has Big Advertising Edge

The Washington Post

Since emerging from a coast-to-coast slate of presidential contests on Feb. 5, Democrat Barack Obama has significantly outspent rival Hillary Rodham Clinton on television commercials, providing a crucial edge that helped push him to a rapid succession of primary and caucus victories.

Obama's ability to blanket the airwaves -- and repeatedly start statewide television ad campaigns a week ahead of Clinton -- has been the defining advantage to emerge from the commanding fundraising lead he staked out in January.

In the nine days following Super Tuesday, the senator from Illinois spent about $13.5 million on television ads, compared with Clinton's $8.3 million, according to a media consultant not connected with any campaign who collected the figures and shared them on the condition of anonymity. In Wisconsin, which will vote on Tuesday, Obama ads monopolized the airwaves for six days before Clinton responded with her own spot.

Posted by Editor at February 16, 2008 02:54 AM

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